A barcode is a unique 12- or 13-digit number (UPC or EAN) used by retailers and marketplaces to identify a product in their sales and inventory systems.

UPC codes have 12 digits and are common in the USA and Canada. EAN codes have 13 digits and are used internationally. Both formats are globally recognised and most retailers can use either.

If the retailer or marketplace you want to sell on uses barcodes, then yes. Most online marketplaces (including Amazon) require one GTIN (barcode number) per product.

No. Each product - and each variation such as size or colour - needs its own barcode.

The barcode does not store product data. It is simply a unique number. Retailers link that number to your product information in their systems.

No. Once assigned to you, they do not expire and are not reused.

Barcodes can be used on almost all retail products except books and magazines (they require ISBN/ISSN numbers).

Yes. Size, colour, flavour, weight and other variations each require their own barcode.

Yes. Each bundle or multipack configuration needs a separate barcode.

Yes, our UPC/EAN barcodes are accepted on all Amazon marketplaces in 99% of cases.

The small minority of cases usually involve:

• Products with an existing ASIN
• Trademark/Branded products with manufacturer barcodes
• Amazon Brand Registry listings

Yes, for Walmart Online Marketplace. Walmart physical stores require barcodes directly from GS1.

Yes, no listing issues reported on these platforms.

Yes, we provide support and suggested solutions. Most listing messages are resolved quickly.

Brand Registry often requires barcodes directly from GS1. Many private-label sellers use reseller barcodes successfully before joining Brand Registry.

This usually means the ASIN already exists. You may need to create a new ASIN or list your product under the existing ASIN.

Trademark/Branded products with manufacturer barcodes should use the original barcode. Amazon often rejects replacements.

Yes. They work for carton and individual unit labelling. FBA will link the barcode to your product details.

Yes. We supply high-resolution artwork suitable for printing at home, commercially, or on sticker labels.

At present we supply digital artwork only. Labels can be printed using any standard label printer or service.

Yes. Our barcodes originate from the UCC (now GS1-US) and were issued in bulk to companies who did not fully use their assigned numbers.

Yes, reseller barcodes are legally recognised and widely used by sellers who do not need a GS1 certificate or membership.

GS1 assigns numbers via paid membership and annual fees and issues certificates. Resellers provide unused numbers from GS1-origin blocks with no ongoing fees.

Yes, they are used by thousands of private label and marketplace sellers who do not require GS1 membership or certificates.

No, only GS1 can issue certificates. 99%+ of retailers do not require one.

No. This does not affect 99%+ of marketplaces or retailers.

No, both individuals and businesses can purchase.

Yes. Once sold, they are never re-issued. We keep a record of which numbers are assigned to which buyer etc.

Yes. Customers use our codes in the UK, Europe, USA, Canada, Africa, South America, Australasia, the Middle East and Asia.

No. There are some retailers which will require you to supply them with A GS1 certificate. A GS1 certificate is only issued to you when you source directly from GS1. No barcode reseller - including us - can issue you with a GS1 certificate. Most retailers (99%+) do not require a GS1 issued certificate. In fact, there is a very small number of retailers which require you to source barcodes directly from GS1. These retailers include, but is not limited to, Walmart, Kroger, Costco, Macy's, Bloomingdale's, Home Depot, Lowe's, Fred Meyer and a few other major retailers/chains - mainly in the US and UK.

If you are not sure, then please check with your retailer beforehand for their barcoding requirements. Please note that it is your responsibility to clarify with a retailer(s) to see if they require you to provide them with a GS1 certificate and to have your details within the GS1 database. If this is the case, then again, you can only source codes directly from GS1.

Most European retailers prefer EANs, but many can also accept UPCs.

We provide both UPC and EAN formats so you can use whichever format each retailer prefers.

You will receive them by email in multiple formats (barcode images in JPEG, EPS formats and barcode numbers in spreadsheets).

Most orders are delivered instantly or within a few hours, 7 days a week.

You need one barcode per product and per variation (e.g. colour, size, flavour, weight etc).

No, pricing is one-time only.

Yes, further discounts for larger quantities are available. Please contact us for pricing.

We accept PayPal, Stripe and bank transfer. Debit/credit cards can be used via PayPal or Stripe.